BMW has officially pulled back the curtain on the second-generation iX3, the brand’s pioneering all-electric SUV that will lead its ambitious “Neue Klasse” (New Class) strategy. First hinted at with the bold Vision Neue Klasse X concept earlier this year, this new iX3 marks a pivotal moment for the German automaker, signaling a complete ground-up rethink of its electric vehicle architecture. Set to launch in 2025, the iX3 is engineered to deliver breakthrough advancements in driving range, on-board technology, and production efficiency, setting a new benchmark for the premium electric SUV market.
The arrival of the new iX3 places it in direct competition with a growing field of formidable electric rivals. It will go head-to-head with the recently launched Audi Q6 e-tron and is poised to challenge the forthcoming all-electric version of the Mercedes-Benz GLC. As the first of many Neue Klasse models, the iX3 carries the weight of BMW’s electric aspirations, promising to blend the brand’s legendary driving dynamics with next-generation EV performance. This strategic shift isn’t just about launching a new car; it’s about redefining what a BMW can be in the electric age, with a focus on creating a more sustainable, intelligent, and engaging driving experience.
This move mirrors a broader industry trend where established automakers are leveraging their most iconic nameplates to build brand loyalty in the electric era. Volkswagen, for example, recently confirmed it will revive the beloved Polo name for its upcoming ID. Polo electric hatchback, which will also spawn a high-performance GTI variant. By anchoring their electric future in familiar names, brands like BMW and Volkswagen aim to make the transition to electric mobility feel both exciting and reassuring for their loyal customer base. The Neue Klasse platform is BMW’s answer to this challenge, designed to be the foundation for a whole new generation of vehicles that are unmistakably BMW, yet built entirely for an electric world.
