When one of the world’s most iconic luxury car brands joins a diverse portfolio like Skoda Auto Volkswagen India (SAVWIPL), it’s a significant headline for India’s thriving ultra-luxury automotive market. From July 1, 2025, Bentley India will formally operate under SAVWIPL, complementing its robust lineup with timeless British craftsmanship and unmatched performance.
Quick Read
- A New Chapter: SAVWIPL becomes the exclusive importer, distributor, and service provider for Bentley in India.
- Focused Leadership: Abbey Thomas, the newly appointed Brand Director, will lead Bentley India’s strategies and growth.
- Dealer Network: Operations to begin with strategically placed showrooms in Bengaluru, Mumbai, and New Delhi.
- Legacy Meets Opportunity: Bentley aligns with SAVWIPL to address India’s growing demand for luxurious vehicles.
Bentley Joins the SAVWIPL Family
Skoda Auto Volkswagen India, already home to acclaimed brands, is now adding Bentley to its portfolio. This milestone firmly places SAVWIPL in the ultra-luxury segment of India’s automotive industry, a move anticipated to resonate strongly with discerning UHNI (Ultra High Net Worth Individuals) across the nation.
Under this new arrangement, SAVWIPL will oversee the import, distribution, and after-sales service for Bentley cars in India. This integration not only enhances SAVWIPL’s hold over the premium sector but also establishes Bentley’s focus on delivering unmatched luxury to Indian customers.
Dedicated Operations with Bentley India
To effectively manage the legendary British brand’s operations, Bentley India has been created as part of SAVWIPL’s expanding luxury vehicle strategy. Abbey Thomas, known for his expertise in navigating India’s automotive market, has been appointed as the Brand Director. He will lead Bentley’s expansion and ensure that the brand meets the highest expectations of its clientele in India.
The launch is starting strong with three strategically located dealerships in Bengaluru, Mumbai, and New Delhi. Designed to deliver impeccable experiences, these showrooms will offer Bentley’s iconic combination of bespoke craftsmanship, powerful engines, and unparalleled design, catering directly to India’s fast-growing ultra-luxury market.
The Strategic Move for India’s Growing Luxury Market
SAVWIPL is seizing a unique opportunity. The luxury automotive market in India is witnessing exponential growth, fueled by an increasing appetite for exclusive designs, advanced technologies, and unparalleled performance.
Piyush Arora, Managing Director and CEO of SAVWIPL, expressed his enthusiasm about this development, stating that Bentley’s addition “completes their portfolio—from German precision to British elegance.” He further emphasized Abbey Thomas’s role as a pivotal part of the brand’s growth trajectory in the Indian market.
Jan Bures, Executive Director of Sales, Marketing, and Digital at SAVWIPL, stated that the collaboration with Bentley would help address the aspirations of India’s UHNIs by offering exceptional luxury and performance through unparalleled customer experiences.
Bentley’s Legacy in India
Bentley has remained one of the most beloved names in India’s luxury automotive segment for over 20 years. Known for consistently surpassing customer expectations, this integration into SAVWIPL ensures Bentley can align its global legacy with local demands. Through SAVWIPL, Bentley aims to further deepen its commitment to Indian clients, merging timeless craftsmanship with cutting-edge performance.
Looking Ahead
The collaboration signifies more than just a business deal. It speaks volumes about India’s prominence as a growing hub for the ultra-luxury automotive market. With SAVWIPL’s extensive network and Bentley’s iconic heritage, the Indian luxury car landscape is set to reach new heights.
This truly is the beginning of a new era for Bentley enthusiasts across India who seek luxury that’s equal parts sophistication and performance.
Why Bentley India Matters
- Tailored for India: Strategically positioned showrooms to cater to UHNIs in key cities.
- Enhanced Ownership Journey: Unmistakable craftsmanship and personalized customer service.
- Leadership Excellence: Abbey Thomas paving the way for Bentley India’s growth.
Stay tuned for more updates as Bentley officially launches its new era with SAVWIPL in 2025.
