Ather Energy has officially renamed its feature-packed Pro Pack to AtherStack Pro, reflecting better alignment with the brand’s proprietary technology platform.
AtherStack, the cutting-edge software platform, powers everything from their electric scooters to the charging infrastructure, accessories, and mobile apps. This rebranding ensures more transparency and helps customers clearly understand how Ather’s connected ecosystem works.
What Stays the Same
Although the name has changed, the features of AtherStack Pro remain exactly the same. Users will continue to enjoy a comprehensive suite of safety and connectivity tools, including:
- SkidControl and FallSafe for enhanced rider safety
- Theft and Tow Alerts for added peace of mind
- Live Location Sharing for convenience and security
- Handy tools like Magic Twist and AutoHold
Plus, the offering still includes a complimentary 5-year battery warranty, emphasizing Ather’s commitment to long-term value and ownership satisfaction.
Why the Change?
Ather’s decision to rebrand the Pro Pack under the “Stack” nomenclature highlights its connection to the company’s broader technological ecosystem. By naming it AtherStack Pro, the company consolidates its messaging and underscores how these features are powered by the AtherStack platform.
Here’s what it means for customers:
- No change in pricing—everything you love about the Pro Pack stays affordable.
- Continued access to industry-leading features designed to elevate your Ather experience.
This move simplifies communication while maintaining transparency and trust, which are at the core of Ather’s mission.
