Tata Motors has just rolled out a significant price reduction across its entire passenger vehicle lineup, making its popular cars and SUVs more affordable for Indian buyers. The price cuts, which are effective from September 22, pass the full benefits of recent Goods and Services Tax (GST) adjustments directly to customers. Depending on the model you choose, you could see savings ranging from ₹75,000 all the way up to ₹1.55 lakh.
This strategic move comes at a perfect time, as affordability is a growing priority for many consumers. For those in the market for a small, budget-friendly car, the changes are substantial. The popular Tata Tiago hatchback now has a more attractive starting price of ₹4.99 lakh, thanks to a ₹75,000 reduction. Its sedan sibling, the Tata Tigor, is now priced from ₹5.99 lakh after an ₹80,000 price drop. The premium hatchback, the Tata Altroz, receives one of the most significant cuts in the small car segment, with its price slashed by ₹1.10 lakh, bringing its new starting price to ₹6.89 lakh.
The compact SUV segment, where Tata has a strong foothold, also sees major price corrections. The Tata Punch, known for its bold styling and high safety rating, is now more accessible with an ₹85,000 price cut, lowering its starting price to just ₹6.19 lakh. However, the biggest news is for the Tata Nexon, one of India’s best-selling SUVs. It receives the steepest price cut of all models, a massive ₹1.55 lakh reduction, which brings its new starting price down to an aggressive ₹7.99 lakh. Even the highly anticipated Tata Curvv midsize SUV, which is yet to be launched, has a pre-announced price benefit of ₹65,000, setting its expected starting price at ₹9.99 lakh.
| Car | Type | Price Reduction | New Price |
|---|---|---|---|
| Tata Tiago | Small Car | ₹75,000 | ₹4,99,990 |
| Tata Tigor | Small Car | ₹80,000 | ₹5,99,990 |
| Tata Altroz | Small Car | ₹1.10 lakh | ₹6,89,000 |
| Tata Punch | Compact SUV | ₹85,000 | ₹6,19,990 |
| Tata Nexon | Compact SUV | ₹1.55 lakh | ₹7,99,990 |
| Tata Curvv | Mid-size SUV | ₹65,000 | ₹9,99,990 |
| Tata Harrier | Premium SUV | ₹1.40 lakh | ₹14,99,990 |
| Tata Safari | Premium SUV | ₹1.45 lakh | ₹15,49,990 |
For those eyeing a larger, more premium SUV, the flagship Tata Harrier and Safari models are now much more compelling. The Harrier’s price has been reduced by ₹1.40 lakh, giving it a new starting price of ₹14.99 lakh. The three-row Safari becomes more accessible as well, with a price drop of ₹1.45 lakh, resulting in a new retail price of ₹15.49 lakh.
This aggressive pricing strategy from Tata Motors does more than just make its vehicles more competitive; it delivers genuine value to customers across every category. By passing on the GST benefits entirely, the company is making a clear statement about its commitment to affordability and customer satisfaction. This move is expected to not only attract first-time car buyers but also appeal to families and SUV enthusiasts looking for a great deal. With these new prices, Tata Motors is well-positioned to strengthen its market share and continue its impressive growth in the Indian passenger vehicle market.
