India is rapidly becoming a global hub for automotive manufacturing, and Maruti Suzuki is at the forefront of this export revolution. The recent launch of the Victoris, the brand’s second compact SUV aimed squarely at rivals like the Hyundai Creta, was just the first act. The company’s broader strategy involves a massive global push, with the Victoris destined for over 100 international markets. In a fascinating twist, sources indicate the SUV will be rebadged and sold as the Suzuki Across in select regions like the GCC and Africa.
This move is strategic. The Suzuki Across name is already established in Europe on a larger, Toyota RAV4-based SUV. By applying it to the Victoris in other territories, Suzuki may be aiming to leverage the premium connotations of the Across badge while carefully avoiding model overlap between regions. This clever branding exercise highlights the global ambitions for this ‘Made in India’ product.
A Made-in-India Export Powerhouse
Maruti’s export game is stronger than ever. In August 2025 alone, the automaker shipped 36,538 units overseas, accounting for a significant 20% of its total sales—a notable jump from the 14% share it held in the previous fiscal year. To put this in perspective, Maruti now commands an impressive 40% share of all passenger vehicle exports from India.
The Victoris is poised to become a key pillar in this expansion. It will join a robust export portfolio that includes models like the Fronx (which recently celebrated shipping 100,000 units to Japan and over 80 other countries), the Jimny, and the Grand Vitara. The Grand Vitara, which currently ships to about 60 countries, has already paved the way. The Victoris, along with its electric counterpart, the e-Vitara, is tasked with covering a much wider geography.
The e-Vitara’s export journey is already underway, with a shipment of nearly 3,000 units recently sent from Gujarat’s Pipavav Port to 12 European nations, including the UK, Germany, France, and Scandinavia. The Victoris is expected to follow a similar route, targeting Europe, Asia, Latin America, the Middle East, and Africa.
Engineered for the World
To ensure global appeal, Maruti took a unique approach with the Victoris’ development. The company actively gathered feedback from its international network of teams and stakeholders, integrating their insights directly into the SUV’s design phase. This collaborative process was essential to create a vehicle that meets diverse international standards and consumer expectations from day one.
This global-ready DNA is complemented by strong product fundamentals. The Victoris isn’t just an export hero; it’s a landmark vehicle for the Indian market as well. It is Maruti’s first model to be equipped with Level 2 Advanced Driver Assistance Systems (ADAS), enhancing both safety and driving comfort. Its safety credentials were further solidified by a 5-star rating in recent BNCAP crash tests.
With its sporty design, a host of premium technology features, and an expected price range of ₹10-18 lakh, the Victoris is designed to make waves both at home and abroad. It stands as a powerful symbol of India’s manufacturing prowess and Maruti Suzuki’s escalating role on the world stage.
