In a bold declaration of its future, Hyundai Motor Company has laid out a comprehensive roadmap to become a global leader in the electric vehicle era. The strategy, unveiled during a landmark CEO Investor Day in New York, sets aggressive targets for sales, manufacturing, and technology, signaling a profound shift from the automaker we know today.
By 2030, Hyundai aims to sell 5.55 million vehicles worldwide. The most striking part of this goal is that nearly 60%—approximately 3.3 million units—are projected to be electrified models. This includes a full spectrum of hybrids, plug-in hybrids, and dedicated battery electric vehicles (BEVs).
A Global Manufacturing and Product Blitz
To achieve these numbers, Hyundai is launching a multi-pronged attack. The product offensive will be vast, with over 18 new hybrid models planned across the Hyundai and Genesis brands. But the ambition extends far beyond today’s technology. By 2027, the company promises its first Extended Range Electric Vehicles (EREVs), which use a small engine to charge the battery, targeting an astonishing 600 miles (965 km) of range on a single charge.
The lineup will also break new ground. Hyundai confirmed it will re-enter the lucrative North American pickup truck market with an all-new midsize model before 2030. For key markets, the plan is highly localized: Europe will get the compact Ioniq 3, China will produce new Elexio electric SUVs and sedans, and India is confirmed to receive its first locally developed and manufactured Hyundai EV.
This global product push is backed by a massive manufacturing expansion. Hyundai plans to add 1.2 million units of new production capacity by 2030. Key to this is scaling the new Hyundai Motor Group Metaplant America (HMGMA) in Georgia to build 500,000 EVs annually by 2028. New facilities and lines are also planned for Korea, India, and Saudi Arabia.
These won’t be ordinary factories. Hyundai is transforming them into “Software-Defined Factories,” leveraging advanced automation, predictive AI diagnostics, and even Boston Dynamics robotics to revolutionize the assembly process.
Betting Big on Batteries and Software
Underpinning every future Hyundai vehicle will be a fundamental shift from hardware to software. A new Software-Defined Vehicle (SDV) architecture will serve as the digital backbone, enabling over-the-air updates, AI-powered features, and personalized services that evolve throughout the car’s life.
Parallel to this is a major focus on battery technology. Hyundai is investing heavily to reduce battery costs by 30% and increase energy density by 15% by 2027. A cloud-based battery management system, slated for 2026, will monitor the health and safety of entire vehicle fleets in real-time, aiming to maximize longevity and prevent issues.
The Genesis Transformation and Financial Confidence
The luxury Genesis brand is central to this electric vision. From 2026, Genesis will introduce hybrids, moving towards a goal where 350,000 of its annual sales are electrified. Bold concepts like the Neolun SUV and X Gran Berlinetta preview this all-electric future, while a new performance sub-brand, Magma, will transfer high-octane engineering lessons to production cars.
Financially, Hyundai is putting its money where its mouth is. The company has raised its total investment outlay through 2030 to KRW 77.3 trillion (approximately USD $58 billion), earmarked for R&D, capacity expansion, and strategic partnerships. While acknowledging global trade complexities, the automaker projects strong annual revenue growth of 5-6% and is confident in achieving an operating profit margin of 8-9% by the end of the decade. In a move to reward investor faith, the company also committed to a shareholder return policy with a minimum dividend of KRW 10,000 per share.
Hyundai’s New York presentation was more than a corporate update; it was a statement of intent. It clearly positions the Korean automaker not just as a participant in the electric revolution, but as a company determined to help lead it.
