A new chapter is about to begin for motorcycle enthusiasts in India. Five years after the iconic but struggling British brand Norton Motorcycles was acquired by TVS Motor Company, its highly-anticipated revival is taking a concrete shape, with a full-scale launch in the Indian market confirmed for April 2026.
This isn’t just a niche import operation. In a clear signal of intent, TVS has announced that the entire range of new Norton motorcycles will be available to Indian customers, marking a significant moment in the premium motorcycle segment.
A Global Relaunch, Powered by India
The revival of Norton is a global strategy, with India playing a pivotal role. TVS Motor Chairman, Sudarshan Venu, has outlined plans to launch the new Norton range across key international markets, including Europe, the USA, and Asia. However, the Indian market is central to the brand’s business resurgence.
The groundwork is already in motion. The company has begun the process of appointing exclusive dealerships across the country to handle sales and service for the premium marque.
The Flagships and The Volume Drivers
The world will get its first official look at the new Nortons at the EICMA motor show in Milan on November 4, 2025. The showcase will feature two flagship models:
- The Norton V4 Superbike: Positioned as the halo product, this bike will be available in two versions—Manx and Manx R—showcasing Norton’s peak performance and engineering.
- The Norton Atlas: An all-new, middle-weight adventure motorcycle designed to take on the competitive ADV segment.
While the V4 models will serve as the brand’s technological torchbearers and be assembled at Norton’s facility in Solihull, UK, the Atlas adventure bike is the true game-changer for the Indian market. The twin-cylinder Atlas will be fully manufactured in India, a strategic move that is expected to make it far more accessible price-wise than its fully-imported competitors. This “Made in India” approach for key models underscores TVS’s plan to leverage its manufacturing prowess to make the British brand a viable global player.
The Road Ahead
The November unveiling will reveal four new models, with specifications and pricing announced at that time. Beyond this, the Norton revival plan includes two additional models slated for a debut later in 2026. While details are still under wraps, industry speculation suggests these could be smaller-displacement motorcycles, potentially expanding Norton’s appeal to an even wider audience.
The arrival of Norton in India represents more than just new bikes; it’s the rebirth of a legendary name, strategically engineered for a new era with Indian manufacturing at its heart.
