Quick Read
- Citroen is considering bringing the e-Spacetourer electric MPV to India.
- Long wheelbase variant with a 75kWh battery offering a range of 348km is likely for India.
- Positioned between BYD eMax 7 and MG M9.
- Ongoing FTA talks could make pricing competitive.
Citroen e-Spacetourer Likely to Enter Indian Market
Citroen is evaluating the launch of its electric MPV, the e-Spacetourer, in India. With the premium MPV market gaining traction, this could be a strategic move for the automaker. If launched, the e-Spacetourer will likely be imported as a fully built unit. Additionally, the ongoing free trade agreement (FTA) negotiations could enable Citroen to price the model more attractively.
What Makes the Citroen e-Spacetourer Stand Out?
The Citroen e-Spacetourer is a premium electric MPV that boasts a spacious and practical design. Key features include:
- Length & Versatility: Available in both short and long wheelbase options, with the long wheelbase (over 5 meters) being a strong contender for India.
- Battery & Range: Equipped with a 75kWh battery powering an electric motor with 136hp, it offers a range of up to 348km (WLTP cycle) on a single charge. A shorter wheelbase with a 49kWh battery offers a 320km range abroad, but this variant is less likely to debut in India.
- Luxurious Interiors: The e-Spacetourer highlights passenger comfort with spacious second and third rows. Premium features include swiveling middle-row seats with tray tables and captain seats in the third row.
Why the e-Spacetourer Could Work in India
Growing Demand for Premium MPVs
The luxury MPV segment in India is showing consistent growth. Brands like Toyota (Vellfire) and Lexus (LM) have captured the upper premium space with limited but successful numbers (e.g., Toyota sold 1,155 units of the Vellfire in 2022). Meanwhile, models like the Kia Carnival are proving popular in the mid-premium range, with nearly 967 units sold between January and May 2023.
With MG preparing to launch their M9 soon, this segment is poised for further expansion. While relatively niche, there is a clear business case for premium MPVs tailored to Indian consumers.
Market Positioning
The Citroen e-Spacetourer may not match the luxury offered by the Kia Carnival or the MG M9, but it delivers a solid mix of functionality, comfort, and essential features. This balance could make it appealing for buyers seeking a versatile electric MPV, especially if priced strategically between the BYD eMax 7 and the Kia Carnival.
What sets it apart is its focus on sustainability. With increasing interest in EVs, businesses and luxury buyers could see the e-Spacetourer as an eco-friendly alternative to traditional MPVs.
Competitive Pricing Potential
The e-Spacetourer would likely be imported from the UK. However, ongoing FTA talks between India and the UK may help Citroen secure favorable import terms. This could allow the automaker to price the e-Spacetourer competitively within its segment, giving it an edge in the growing premium MPV market.
A Promising Future for Citroen’s e-Spacetourer
Citroen’s e-Spacetourer has the potential to make a mark in the Indian premium MPV segment. Its electric powertrain, spacious interior, and functionality make it a compelling option for buyers seeking eco-friendly mobility solutions. With the right pricing strategy and support from FTA negotiations, Citroen could set itself up for success in this emerging space.
Stay tuned for updates as Citroen evaluates the e-Spacetourer for its official India launch.
