BMW has unveiled a remarkable tribute to one of automotive history’s most beloved sedans. The German luxury automaker has introduced the exclusive 50 Jahre Edition of its legendary 3 Series in the Indian market, commemorating five decades of engineering excellence and driving pleasure.
This special anniversary collection features two distinct variants: the BMW 330Li M Sport 50 Jahre Edition, priced at ₹64 lakh, and the high-performance BMW M340i 50 Jahre Edition, available for ₹76.90 lakh (both prices ex-showroom). These aren’t just regular models with special badges – they represent the pinnacle of what makes the 3 Series legendary.
Limited Production Makes These Models Truly Special
What sets these anniversary editions apart is their exclusivity. BMW has deliberately restricted production to just 50 units of each variant, making them instant collector’s items. This limited availability underscores the special nature of these vehicles and ensures owners possess something genuinely rare.
The vehicles will be available exclusively through BMW’s Online Shop, reflecting the brand’s modern approach to reaching discerning customers. Both models are manufactured at BMW Group Plant Chennai, showcasing the company’s commitment to local production while maintaining global quality standards.
The 330Li M Sport 50 Jahre Edition
The 330Li M Sport variant embodies the perfect balance between luxury and sportiness. Its exterior receives several eye-catching enhancements, including the distinctive M high gloss shadow line treatment and sophisticated carbon fiber trim elements. Perhaps most notably, each vehicle features a laser-engraved “1/50” badge on the B-pillar, immediately identifying it as part of this exclusive collection.
Inside the cabin, BMW has elevated the experience with premium features that enhance both comfort and technology integration. The head-up display now incorporates 3D augmented navigation, providing drivers with intuitive directional guidance. Carbon fiber inserts throughout the interior create a modern, high-tech atmosphere, while electrically adjustable seats ensure optimal comfort for every journey.
The centerpiece of the interior technology is the impressive widescreen curved display, which runs BMW’s latest iDrive Operating System 8.5. This advanced system provides seamless connectivity and intuitive control over the vehicle’s numerous functions.
Under the hood, the 330Li M Sport houses a refined 2.0-liter four-cylinder petrol engine that delivers impressive performance figures. With 258 horsepower and 400 Nm of torque at its disposal, this sedan can accelerate from zero to 100 kilometers per hour in just 6.2 seconds, proving that luxury doesn’t come at the expense of excitement.
The M340i 50 Jahre Edition
For enthusiasts seeking maximum performance, the M340i 50 Jahre Edition delivers an exhilarating driving experience. This variant showcases BMW’s M division expertise through carefully crafted design elements that immediately announce its high-performance intentions.
The exterior features blacked-out fender badges, hubcaps, and rear badging that create a more aggressive, purposeful appearance. Like its sibling, it carries the exclusive laser-engraved markings that identify its special status within BMW’s lineup.
M Performance accessories elevate the interior experience significantly. The bespoke key fob serves as a daily reminder of the vehicle’s special nature, while the red-marked steering wheel hints at the performance potential waiting to be unleashed. Carbon fiber trims throughout the cabin reinforce the motorsport connection, and the striking Jet Black 19-inch alloy wheels with red brake calipers make a bold visual statement.
The real star, however, is the powertrain. The M340i features a sophisticated 3.0-liter straight-six turbocharged petrol engine that produces an impressive 374 horsepower and 500 Nm of torque. This substantial power enables the sedan to sprint from standstill to 100 kilometers per hour in just 4.4 seconds, placing it firmly in sports car territory.
Advanced Technology
Both anniversary editions benefit from BMW’s latest technological innovations. The BMW Live Cockpit Professional system provides comprehensive vehicle information and entertainment options through its 14.9-inch curved touchscreen display. Complementing this is a 12.3-inch digital driver’s display that keeps essential information directly in the driver’s line of sight.
The M340i variant includes several performance-oriented enhancements that distinguish it from standard models. BMW’s xDrive all-wheel-drive system ensures optimal traction in various driving conditions, while the M Sport differential helps maximize cornering performance. Adaptive suspension technology automatically adjusts to road conditions and driving style, and performance brakes provide confident stopping power to match the increased performance.
Exclusive Design Elements and Premium Materials
Both variants feature carefully selected exclusive color schemes that emphasize their special status. The interiors are appointed with premium Vernasca leather upholstery, providing both luxury and durability for years of driving pleasure.
BMW has added a special touch for M340i customers – each purchase includes a detailed 1:18 scale model of the historic BMW 3.0 CSL. This collectible serves as both a celebration of BMW’s racing heritage and a connection to the company’s performance legacy.
A Legacy Worth Celebrating
The 3 Series story began in 1975 when it replaced the successful 02 Series. Over nearly five decades, this model line has evolved through seven generations while consistently maintaining its position as BMW’s best-selling premium model worldwide. The 3 Series has successfully balanced luxury, performance, and practicality in ways that few other vehicles have matched.
These 50 Jahre editions represent more than just special variants – they embody BMW’s commitment to continuous innovation while honoring the qualities that made the 3 Series legendary. For automotive enthusiasts and BMW collectors, these limited-production models offer a unique opportunity to own a piece of automotive history while enjoying cutting-edge technology and performance.
The pricing structure reflects the exclusive nature and comprehensive equipment of these special editions. All prices include GST and cess but exclude additional costs such as road tax, TCS, RTO charges, and insurance, which buyers should factor into their purchase decisions.
