In a significant move that passes recent tax benefits directly to the customer, Force Motors has announced immediate and substantial price reductions across its entire model lineup. This decision comes as a direct result of the revised GST rates on multi-utility and passenger vehicles, making Force’s diverse range of commercial and personal vehicles more accessible than ever.
The price cuts are not just minor adjustments; they represent major savings, with the most dramatic reduction reaching a staggering ₹6.81 lakh. The changes are effective immediately at all dealerships nationwide, offering a timely opportunity for buyers as the festive season approaches.
A Closer Look at the New Pricing
The premium Force Urbania, a sophisticated people-mover known for its comfort and features, receives the largest price cut. Potential savings range from ₹2.47 lakh to an incredible ₹6.81 lakh, depending on the chosen seating configuration (10, 13, or 16-seater). This makes the Urbania’s premium amenities like panoramic windows, reclining seats, and multiple USB ports even more attractive.
The workhorse Force Traveller, a cornerstone of the brand’s 65% dominance in the commercial van segment, also sees impressive reductions. Prices have been lowered by between ₹1.18 lakh and ₹4.52 lakh across its various configurations, which include passenger transport, school bus, ambulance, and cargo versions.
For those seeking rugged, no-nonsense utility, the Force Trax range (including Cruiser, Toofan, and Citiline) is now more affordable by ₹2.54 lakh to ₹3.21 lakh. Its body-on-frame construction and high seating capacity have long made it a favorite in rural and semi-urban areas, and the new pricing strengthens its value proposition.
In the bus segment, the unique monocoque Force Monobus (available in 33/41-seater layouts) sees a price reduction of ₹2.25 lakh to ₹2.66 lakh. It continues to be powered by a reliable Mercedes-derived diesel engine.
For the adventure-inclined, the tough Force Gurkha SUV becomes more accessible. Prices for the capable 4×4 have been cut by between ₹92,900 and ₹1.25 lakh. The Gurkha, which boasts a 140 PS Mercedes-sourced engine, serious off-road credentials, and now a starting price of ₹16.87 lakh, is positioned as a compelling option for enthusiasts.
What This Means for Buyers
This sweeping price revision is more than just a headline; it’s a substantial shift in value. By fully transferring the benefit of the GST reduction to its customers, Force Motors has significantly boosted the affordability of its vehicles. This strategic move is expected to stimulate demand among both commercial fleet operators and private buyers, providing a strong sales momentum for the brand in the coming months. For anyone considering a capable and versatile vehicle, now appears to be an ideal time to visit a Force Motors showroom.
