The motorcycling world is buzzing once again, as Hero MotoCorp gears up to launch an all-new 440cc motorcycle developed in collaboration with Harley-Davidson. This strategic partnership has allowed Hero to carve its place in the premium mid-segment motorcycles, competing in the 350cc to 450cc range. Industry insiders say that one of these motorcycles is expected to hit the roads as early as Q2 this year. But what can enthusiasts expect from this much-anticipated release?
The Big Reveal
Hero MotoCorp CEO Vikram Kasbekar, in a recent interview, confirmed that a new motorcycle based on the 440cc platform shared with Harley-Davidson is in the pipeline. While the exact branding of this model remains under wraps, there’s speculation it’s more likely to launch under Hero’s banner, considering the absence of recent test mules for Harley-branded bikes in this segment.
The new model is presumably linked to the Mavrick 440 platform, part of Hero’s premium lineup. Hero’s Mavrick 440, which previously made its mark in the market but was recently discontinued, appears poised for a comeback. However, this comeback may take shape in a more refined, feature-packed version.
What Could This Bike Be?
Prominent theories point to the Mavrick 440 Scrambler, a vehicle whose name was recently trademarked by Hero MotoCorp. On top of that, patented designs for the 440 Scrambler have surfaced, further supporting this possibility. Positioned as a scrambler, this potential release could pack rugged, off-road-friendly hardware at a premium price, aiming to rival competitors like the Royal Enfield Scram 440.
Alternatively, Hero might opt for an upgraded version of the existing Mavrick 440. If true, this would reflect a more premium model with enhanced equipment and features. This echoes Hero’s recent decision to streamline its Karizma XMR lineup, where the base variant was phased out in favor of the better-equipped top-of-the-line model.
Such a revamped Mavrick 440 could include advanced updates like a TFT instrument panel and gold telescopic USD forks, as showcased during its appearance at the 2024 EICMA. With improved aesthetics and technology, the price is expected to climb marginally, potentially starting above the previous range of ₹2 lakh to ₹2.25 lakh (both ex-showroom).
Industry Implications
Hero’s collaborations with Harley-Davidson have already reshaped the market’s expectations of mid-segment performance bikes. This new development only strengthens their standing as a key player in innovative motorcycle engineering. The uniqueness of merging Harley’s expertise with Hero’s established market insights paints a promising picture for what lies ahead.
Further, Hero’s flexible strategy of aligning new designs and premium features while maintaining price competitiveness is proving to be a smart approach. This move holds the potential to satisfy both enthusiasts looking for bold, adventurous styling as well as those drawn to brand fidelity and modern upgrades.
Looking Ahead to 2026
While much of the focus remains on the imminent 440cc bike launch, Hero MotoCorp’s CEO hinted at an exciting future. He confirmed more thrilling bikes will follow in 2026, expanding on this 440cc platform. For riders, this means a well-thought-out series of innovations designed not only to impress on performance but also cater to diverse biking segments.
Will the Mavrick Scrambler set a new benchmark in its segment? Or could it be another groundbreaking offering altogether? One thing is certain: Hero MotoCorp is laser-focused on delivering world-class motorcycles to customers worldwide.
Stay tuned as we bring you more updates on Hero and Harley-Davidson’s new releases and their effect on the motorcycle market.
