The electric vehicle landscape just got a jolt of adrenaline. At the prestigious EICMA 2025 show, Hero MotoCorp’s electric subsidiary, Vida, didn’t just make an appearance—it made a statement. Moving beyond incremental updates, the brand unveiled a ambitious portfolio that includes production-ready models, strategic partnerships, and futuristic mobility concepts that challenge conventional design.
Leading the charge into new markets is the Vida VX2, which has officially opened for pre-bookings in Europe. This launch signals a significant step in Vida’s international expansion, with deliveries anticipated to begin shortly.
But the true headliners were the concepts pointing to Vida’s future design language and technological ambitions.
A New Urban Explorer and a Mystery Collaboration
For city dwellers, the Vida Ubex concept offers a tantalizing glimpse of a stylish urban runabout. The name is a clever nod to “Urbex” (urban exploration), and its design lives up to the moniker. Drawing clear inspiration from agile supermoto motorcycles, the Ubex promises a comfortable, upright riding position perfect for navigating city streets with a dose of two-wheeled flair.
Perhaps the most intriguing reveal was the Vida VXZ, developed in collaboration with American electric motorcycle pioneer Zero Motorcycles. Partnerships of this calibre are a strong signal of technical ambition. While specific details on performance, battery tech, or pricing remain tightly under wraps, the mere existence of this project suggests a high-performance machine that leverages Zero’s proven expertise in powertrain technology.
Electric Off-Roading for All Ages
Vida also showcased its commitment to the burgeoning electric off-road segment with two distinct models. For young riders, the Dirt.E K3 is a children’s electric dirt bike evolved from the earlier Acro concept. With an adjustable wheelbase and rider triangle, it’s designed to grow with children aged 4 to 10, and an Indian launch is on the horizon.
For serious enthusiasts, the Dirt.E MX7 is a game-changer. This is a full-size electric dirt bike built around a lightweight carbon-fibre frame—a material more commonly associated with hypercars and premium racing bicycles. This focus on extreme weight reduction hints at a machine where agility and explosive power are the top priorities.
A Glimpse into a Radical Future
Beyond traditional two-wheelers, Vida’s Novus sub-brand unveiled a trio of concepts that reimagine personal mobility. These include:
- The Nex 1: A transformative backpack that unfolds into a compact electric scooter, solving the “last mile” problem in the most futuristic way imaginable.
- The Nex 2: A stable three-wheeled electric scooter that combines the confident footprint of a trike with the nimbleness needed for city filtering, echoing the design of an all-electric Piaggio MP3.
- The Nex 3: A compact electric city car that solidifies Hero’s ambitions to create a full ecosystem of electric transport, reaching far beyond motorcycles.
With this diverse showcase, Vida has successfully positioned itself as more than just an electric motorcycle manufacturer. It is a brand actively exploring every facet of future mobility, from collaborative high-performance projects to radical concepts that could one day redefine how we move through our cities.
