Honda Motorcycle and Scooter India (HMSI) is stepping into the spotlight by expanding its entry-level motorcycle range with a new 100cc model, aiming to capture a larger share of the competitive commuter motorcycle segment. While Honda has dismissed the immediate release of electric motorcycles, its strategy reflects a calculated plan to take on market leader Hero MotoCorp and its long-standing dominance with the Hero Splendor.
A More Feature-Rich Addition to the Shine 100 Portfolio
Honda is gearing up to introduce a sibling to the Shine 100, designed for aspirational buyers who seek a balance of style, features, and affordability. Unlike the current Shine 100, which has already made its mark in the 100cc category, this upcoming model will cater specifically to those who might otherwise consider Hero’s premium Splendor lineup.
Despite the 100-110cc segment experiencing a gradual decline, these bikes still accounted for over 46% of motorcycle sales in FY25. Notably, Honda holds a 6% share in this segment, while Hero commands an impressive 78%. This new launch will serve as Honda’s attempt to consolidate its position and appeal to rural buyers, where the demand for feature-rich yet economical two-wheelers remains strong.
Recent reports suggest the new model could be retro-styled and may be named “MC100 Classic” or “Shine 100 Classic.” It’s expected to cater to customers who value both aesthetics and functionality.
Honda’s Pursuit to Overtake Hero MotoCorp
Honda’s determination to close the gap with Hero MotoCorp comes as no surprise. The numbers tell a compelling story—with Honda trailing Hero by just 73,664 units in April-June FY25. Over the years, Hero’s market share has dropped significantly from 37.04% (FY21) to 28.61% (FY25), while Honda has leveraged its performance in the 125cc and scooter segments to grow its market share from 25.58% to 27.17%. The planned feature-rich 100cc model will undoubtedly play a pivotal role in turning the tide further in Honda’s favor.
EV Expansion Focused on Scooters, Not Motorcycles (Yet)
While other key players like Hero, TVS, and Royal Enfield are making strides in the electric motorcycle segment, Honda has made it clear that its current focus remains on electric scooters. The company believes scooters dominate the electric vehicle (EV) market, and its investment is aligned with this trend. Honda’s EV lineup currently includes two models, the Activa E and the QC1, both of which have already entered the market.
Honda’s EV operations, which started with just 21 cities, are expected to scale to 100+ cities in the next year, with the aim of capturing a 50% share of the e-scooter market. The introduction of swappable batteries is also a game-changer, addressing consumer concerns about battery life and resale value, while preserving EVs’ long-term utility.
A Vision for a Sustainable Future
Honda’s long-term roadmap includes revolutionary strides in sustainable mobility. From the introduction of E85 flex-fuel engines, already implemented in models like the CB300F, to the establishment of a dedicated EV plant in Karnataka by 2028, Honda’s vision is ambitious. The company aims to produce 7.7 million units annually by FY30, showcasing a clear commitment to innovation and sustainability, tailored to the Indian automotive market.
Takeaway
Honda’s new 100cc model isn’t just another bike; it’s a significant move that challenges an already fierce competition and aims to reshape the mid-budget commuter segment. Coupled with its growing EV portfolio and futuristic strategies, Honda is proving that adaptability and innovation are keys to staying ahead.
