Tata Motors is electrifying the market in August 2025 with an impressive array of discounts and benefits across its electric vehicle lineup. The campaign aims to attract a diverse buyer base with tailored incentives that not only boost affordability but also emphasize the transition towards a more sustainable future. Among the standout offerings, the Tata Curvv EV takes the spotlight with the largest discount in the lineup.
The Tata Curvv EV, a recent addition to Tata’s lineup, is leading the charge with a consumer scheme worth ₹1,00,000. This model, with its striking SUV-coupe design, pairs its noteworthy consumer discount with a ₹30,000 exchange offer, a ₹15,000 Special Subscription Scheme (SSS), and a corporate benefit of ₹10,000. This brings the total benefits for potential buyers to an impressive ₹1.40 lakh, making it an irresistible option this month.
Other models also carry enticing benefits. The Tata Tiago EV, a favorite among urban commuters, offers a variety of incentives, including a ₹20,000 consumer scheme, a ₹30,000 exchange bonus, and an ₹8,000 solar rooftop incentive. Buyers can also gain additional savings through corporate benefits and loyalty rewards. Depending on the combination of offers utilized, these benefits can total up to ₹55,000, with an additional ₹20,000 buffer in flexible advantages.
For those gravitating towards the Tata Punch EV, it carries much of the same structure as the Tiago EV, although it adds a slightly elevated corporate focus advantage at ₹6,000. With a flat and flexible benefits structure, buyers can secure total savings of up to ₹56,000.
Meanwhile, the best-selling Tata Nexon EV steps in with robust loyalty benefits, offering ₹50,000 in rewards for EV-to-EV customers and ₹20,000 for PV-to-EV loyalty programs. Combined with a ₹20,000 consumer scheme, a ₹30,000 exchange offer, and a ₹15,000 SSS scheme, the total package offers considerable savings. That said, while solar rooftop incentives are unavailable for the Nexon EV, the flat and flexible discounts allow for savings up to ₹37,000.
At the premium end, the Tata Harrier EV focuses its benefits almost exclusively on loyalty programs. It offers an impressive ₹1,00,000 EV-to-EV reward but limits other incentives, skipping flat and flexible advantages completely for this month.
Tata Motors’ incentive-packed initiative aligns with the growing demand for electric vehicles by making them accessible to a wide consumer base. Whether you’re looking for the entry-level Tiago EV, the adventurous Punch EV, or the premium Curvv EV, August presents an excellent opportunity to make the switch to electric.
